Newsroom

Play

“There are so many myths that we’re left brain, we’re right brain, we’re creative, we’re analytical, but none of that’s true. We’re all whole-brain humans and we all have the ability to be creative,” says cognitive scientist Dr. Tessa Forshaw, co-author, with design strategist and CEO Richard Braden, of the new book, Innovation-ish, which aims to demystify creativity and make it accessible to everyone in the workforce. But while we may all have creative potential, studies show that less than 50% of people see themselves as being creative, largely due to socialization that discourages embarrassment and risk-taking, and misconceptions about innovators. Overcoming that “innovation hesitation” and providing practical steps that give people the confidence they need to be creative is the mission of the book, which is built upon the system the authors use in their classes at Harvard and Stanford universities. Their message is timely: in a fast-changing economy, as Braden notes, “the ability to be creative and solve problems and adapt as you go is becoming less optional and more necessary all the time.”

Join Futuro Health CEO Van Ton-Quinlivan for an insightful look at the mindsets that are needed to tap creativity, the role of leaders in cultivating innovation, and real world examples of out-of-the-box solutions that emerged from an inclusive problem-solving process. ow.ly/AWKk50XCrBo … See MoreSee Less