David Jarrard, Chairman of Jarrard, Inc.: Keeping The Human Touch In The Age of Digital Communications

As almost any employer can tell you, today’s workers have high expectations for compensation, the quality of their work experience, and the level of work-life balance. Today’s WorkforceRx guest, David Jarrard, would add one key item to that list: they also expect to have a voice when organizations make important decisions. That means leaders have to engage with workers, not just communicate to them, and that requires creating opportunities for dialogue. “There’s ways for ideas to be shared back and forth so that even if the ideas that are shared aren’t the ones that are adopted, there was a sense of being heard, a sense of being listened to. We have found it to be extremely valuable to retention,” he tells Futuro Health CEO Van Ton-Quinlivan. One of the best approaches is for leaders to rely less on the ever-expanding array of digital communications tools and take the old school approach of walking the halls. “To build trust you’ve got to look somebody in the eye. You’ve got to shake their hand. You’ve got to have that moment of pause where you can actually listen and be in the presence of another person. It’s a fundamentally important investment right now.” Tune in for a wide array of other insights from a seasoned pro that more than 1,000 healthcare organizations across forty-five states have turned to for guidance on how to communicate with internal and external audiences about restructurings, workforce challenges and other high stakes issues.

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